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Signature Select will feature a modern logo, bold packaging and a new marketing campaign designed to build an emotional connection with customers.
May 31, 2023
By: Lianna Albrizio
Associate Editor
Albertsons Companies, Inc. will rebrand its Signature Farms, Signature Care and Signature Cafe products under one master brand, Signature Select, which features a refreshed, modern logo, bold packaging and a new marketing campaign designed to build an emotional connection with customers. The transition to Signature Select is currently underway across stores including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s and more, and is expected to be complete in early 2024. “Signat...
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